Marketing folks should dispense with “this is familiar-thing two point oh”. It’s always “Underpants 2.0” or “Butter Knife 3.0” and never “Non-stick pan 2.3”. Just call it like a straight-up Hollywood sequel. “Chair 4: The Sittening” or “Ball-point Pen 7 Part 1: The Penultimate”. 🥁👴

Adam Keys @therealadam