A good newsletter is an interesting conversation, not a monologue

A good email newsletter is like the conversation you may have had over coffee with an interesting pal. A surprising topic, a novel theory, perhaps an amusing tangent or two.

I’m feeling the trough of newsletter overload, like many folks. I’ve put my own on hiatus because it seems more useful to write broadly on the web than narrowly via email.

I suspect that email newsletters have evolved from interesting conversations to (mostly) yet another medium to build eyeballs to sell to someday. Or, newsletters were the mold that blogging reinvented itself from.

But, I still think good newsletters could still exist. But, they have to feel more like a conversation and less like a monologue.

Adam Keys @therealadam